Tornado is a cycling brand born from its founders’ deep love for exploring iconic cycling destinations like Mallorca, Austria, South Africa, and France. What began as a passionate riding collective is now growing into a lifestyle brand—offering premium cycling apparel, gear, and destination-based rental homes for cyclists around the world. I worked closely with the founders to bring their vision to life, developing everything from the brand name and logo to a bold color palette, custom patterns, and lookbooks. My work spanned apparel design—including cycling jerseys and merchandise—to digital assets like a visually striking landing page, a user-friendly sign-up form, and content for social media. The result is a brand that captures the spirit of the ride, both on and off the road.