Gumball 3000 is a highly exclusive international road rally featuring supercars, celebrities, and luxury travel. It's not a race in the traditional sense, but rather an adventure for participants, often crossing multiple continents and involving various events like music festivals and charity galas. The event aims to combine the thrill of driving high-performance cars with a lifestyle experience, encompassing music, fashion, and popular culture.  I worked with Gumball 3000 founder Maximillion Cooper to create a multi-channel campaign and loads of content for a collaboration with celebrity streamers FaZe Clan and Clout Gang. The campaign was months in the making and started with social and broadcast teaser content as well as clothing line and merch drops leading up to the big event. I created numerous retail materials, signage and assets for daily events including concerts, EDM festivals, fashion shows, pop-up shops and more. I helped design different clothing lines for the event in collaboration with international sportswear brand Kappa as well as streetwear brands like the 100’s, Wanderset and more. The events lasted for two weeks culminating in a massive party/event in Tokyo, Japan.