Fuzzy Verify™

Fuzzy Verify™ is a peer-to-peer identity verification app that lets real people prove and share their authentic identity, building a community designed to combat fake profiles, AI imposters, and bots. The app is live and available on the App Store.

Working directly with the founders, I owned the design of this product end-to-end. From the initial concept and plannng through shipped product, spanning brand identity, web design, product design, and design systems.

Brand Identity & Visual System

I built the Fuzzy brand from the ground up, delivering a complete identity system including logos, typography, color palette, illustrations, icons, motion designs, templates and brand guidelines. This extended across every touchpoint: digital, social, print, TV, and events. I also authored social media and brand messaging guidelines to ensure tonal and visual consistency, and designed both the primary product website and a secondary product site.

Product Design (UI/UX)

I led all UX strategy and UI execution for the app, taking it from wireframes and user flow architecture through to final, production-ready assets across 40+ unique screens. My work covered the full verification flow (the core mechanic of the product) alongside every other screen in the app, with a focus on accessibility, platform-specific guidelines, and responsive layouts for both iOS and Android.

Design System

I architected a scalable design system from scratch, encompassing design tokens, typography, and a reusable UI component library. Built as a long-term infrastructure, the system ensures consistency across the product today and is structured to support new features quarterly as the app continues to grow.