Wefox is a leading insurtech platform that connects insurers, brokers, businesses, and customers to deliver streamlined, tech-forward insurance solutions. Their mission is to make insurance more intuitive, accessible, and user-friendly. I was brought in to evolve their visual identity and design an online experience that put the customer first. I developed a comprehensive design system tailored to their wide range of services, creating a cohesive framework that spanned departments and use cases. This included a refined logo, color palette, typography, iconography, and detailed usage guidelines to ensure consistency across all touchpoints. I also created a comprehensive brand book to guide internal teams and partners, and designed numerous supporting assets for out-of-home, digital, and social marketing campaigns.