Sunday Goods is a premium cannabis brand with roots in California and Arizona, blending high-quality products with a thoughtful lifestyle ethos. The brand spans a working cannabis farm, a full line of cannabis products, and a growing retail presence across both states. I led all creative and branding initiatives across the company—from packaging and product design to retail environments and marketing campaigns. I developed a comprehensive visual identity, executed out-of-home and digital advertising, and designed Sunday Goods’ flagship store. I also oversaw the brand’s content strategy, directing a wide range of photo and video shoots, and producing materials for events, social, and experiential activations. Highlights include the creation of The Book of Wonder, a branded coffee table book, and the successful launch of numerous multi-channel campaigns. I managed internal design teams and external partners, ensuring cohesive execution and a strong, consistent brand experience across every touchpoint.