One of the most iconic names in gaming and internet culture, FaZe Clan began as a tight-knit group of content creators and esports players, turning passion and personality into a global movement. I led all creative efforts for FaZe over a two-year period as the brand evolved from an emerging online collective into a cultural powerhouse. I developed a unified visual identity for the organization, while also creating custom branding for each member of FaZe Clan—ensuring each individual voice remained distinct within a cohesive brand world. From designing logos, custom typography and color palettes to art direction of photoshoots and marketing campaigns, I created all foundational assets of the branding. I also led the design of monthly apparel collections, producing both the merch and supporting campaign materials—from lookbooks to regular cross-platform content—driving engagement and building deeper connections with their ever-growing fanbase.