I led the creative direction, strategy, and production for a variety of seasonal and targeted campaigns for OceansApart. I oversaw each stage of the process — from casting the talent and selecting the photography and video teams to choosing the worldwide shoot locations and building detailed, story-driven shot lists. I developed campaign concepts, moodboards, and storyboards, directing the narrative and overall tone of each shoot. Post-production, I translated the content into fully integrated campaigns, designing brand and marketing assets that spanned digital, print, retail, and social.