OceansApart is a yoga-inspired activewear brand focused on empowering women to feel strong, confident, and comfortable in their own skin. With an easygoing LA aesthetic and a vibrant, supportive community, the brand blends wellness and fashion to inspire women on their personal journeys. I was brought in to help define and build the brand from the ground up. Starting with purpose, vision, and values, I developed a clear brand narrative and voice, and translated that into a full visual identity system — including logos, color palettes, typography, and custom illustration. I also created art direction treatments and photography guidelines for lifestyle and studio shoots. The result was a comprehensive brand book, giving OceansApart a unified foundation to guide future creative work and marketing campaigns across all channels.