To launch the Pixel 7 and Pixel 7 Pro in Northern Europe for the first time, We rolled out a campaign for Google called Pixel in Bloom—a multi-city campaign designed to introduce the Pixel brand to new audiences across Denmark, Sweden, Norway, and the Netherlands. The goal was to build emotional resonance, generate buzz, and create hands-on moments that highlighted Pixel’s standout features, especially its industry-leading camera and helpful AI tools. I served as Art Director on the campaign, overseeing the design and production of 2D marketing materials, experiential assets, and 3D environmental builds across all four markets. I led a team of designers and producers to deliver cohesive creative under tight deadlines, ensuring consistency while tailoring the experience to local nuances. From interactive installations to city-specific event collateral and regional influencer content, we created a series of vibrant activations that brought the Pixel brand to life—turning the city streets into immersive showcases of Google’s technology.